Finding Your First 100 People

Episode Notes

Before you can build a thriving creative business, you need to find your people. But most advice about "finding customers" feels cold, transactional, and completely wrong for creative entrepreneurs.

In this minisode, Game Master Paul Pape reveals how to find your first 100 people — not as "customers" or "leads," but as fellow adventurers who genuinely need what you create. Learn the approach to customer discovery that feels authentic, not sleazy.

This Week's Quest: Identify three places where your ideal customers already gather and show up there with genuine curiosity — not a sales pitch.