Business is a game,
Don't be an NPC.
Stop grinding through business tutorials that weren't made for creative minds. Start playing the game your way—with strategies designed specifically for artists, designers, and makers who think differently.
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Choose your character.
Accept your quest.
Build your creative empire.
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The traditional business playbook wasn't written for you—ours was.
Jamie K., Illustrator
"Paul translated business concepts I'd been struggling with for years into language my creative brain could actually understand. I left with a clear plan and the confidence to execute it."
Taylor R., Jewelry Designer
"I was ready to give up on my dream because the 'business side' felt so overwhelming. This masterclass showed me how to approach it as a creative challenge rather than a necessary evil."
YOUR ADVENTURE BEGINS HERE
Level Up Live: Creative Business Masterclass
Transform your creative students or team with Paul Pape's revolutionary workshop that translates business fundamentals into RPG gameplay, proven to help artists, designers, and makers build sustainable careers without sacrificing their creative soul. This hands-on masterclass delivers immediate results through character creation, strategic planning exercises, and personalized 90-day action plans—perfect for educational institutions and organizations looking to bridge the critical gap between creative talent and business success.
WHO WE ARE
Paul "Santa for Nerds" Pape is an artist, designer, and creative business strategist who has spent 20 years creating custom collectibles for clients worldwide, including Disney, Universal, and The Tonight Show. Following his popular TEDx talk on being "Santa for Nerds," Paul developed the revolutionary Gamify Business approach to help fellow creatives transform their artistic talents into thriving businesses without sacrificing their creative souls.
​HOW THE GAME BEGAN
At Gamify Business, we revolutionize traditional business approaches with RPG elements tailor-made for creative minds who struggle with conventional business education. Our mission is to transform overwhelmed artists into confident creative entrepreneurs through game mechanics that make pricing, marketing, and strategic planning feel like leveling up in an adventure you control.